Research
Transparency in Online Marketing
Research on how transparency cues, disclosure patterns, and information framing affect consumer trust and action in online marketing environments.
Research areas
- Consumer trust
- Disclosure design
- Digital persuasion
Methods
- Behavioral studies
- Field experiments
- Content analysis
Research focus
This project looks at how people interpret transparency in digital marketing contexts. It studies the relationship between disclosure, credibility, and action across landing pages, branded content, and platform-mediated promotions.
Why it matters
Transparency is often treated as a legal requirement or a design afterthought. This work approaches it as a user-experience problem with measurable effects on trust, decision quality, and long-term relationship building.
