Analytics + AI for Business
Solving organizational problems through NLP, machine learning, and behavioral analytics — from predicting user engagement to optimizing decision making with AI.
Research
At a Glance
- 🔬 10,000+ Research participants
- 📈 40% Engagement lift measured
- 📄 10+ Publications & manuscripts
- 🎤 8+ Conference talks
- 🤝 6+ Industry collaborations
- 🏆 3 Research awards
My research agenda centers on three interconnected pillars:
Information Systems Design
Studying how people interact with information systems in real-world settings — and designing products that are trustworthy, usable, and evidence-based.
AI/ML Pedagogy
Developing curricula and teaching approaches that prepare students to use AI tools responsibly and effectively — from Python to LLMs.
Research interests
- User engagement with information technology and digital learning
- AI, machine learning, NLP, and computational linguistics
- Responsible AI, ethics, and decision-making
- Behavioral economics, information behavior, content strategy
Toolkits & methods
- Usability studies, contextual inquiry, surveys
- Python + NLP (spaCy, NLTK), data science (pandas, scikit-learn)
- Design research, content strategy, qualitative + quantitative analysis
Manuscripts in preparation
- Predicting information engagement using computational linguistics and NLP (under review).
- The Ways of Words: Impact of word choice on engagement and decision making.
- Phrasing for Success: Optimizing information engagement with AI and computational linguistics.
- Unified understanding of information engagement: literature review across HCI and behavior.
- Teaching IT and product design in MBA programs: qualitative exploration.
Selected publications
- Sticky Words: A Computational Linguistics Approach to Assessment and Manipulation of Information Engagement (Doctoral dissertation, 2022).
- Process of information engagement: Integrating information behavior and user engagement. Proceedings of ASIS&T, 57(1), 2020.
- Systematic improvement of user engagement with academic titles using computational linguistics. Informing Science and IT Education Conference, 2019.
- When less is more: Consumer behavior and information sharing on landing pages. Informing Science, 2018.
- What is user engagement? Interdisciplinary perspective on interactions with IT, 2018.
Recent talks
- Does phrasing matter? Using generative text to improve information engagement and UX. ILAIS 2023.
- What do users read? Predictive models of information engagement. ILAIS 2021.
- Sticky words: linguistic analysis for better information interactions. ICIS / ASIS&T 2018.
- Less is more: digital content volume and engagement. UXPA International / Informing Science, 2018.