Research
Sticky Words
Doctoral research on how phrasing shapes information engagement, using computational linguistics to assess and improve the language people encounter online.
Research areas
- Information engagement
- Natural language processing
- Behavioral measurement
Methods
- Computational linguistics
- Predictive modeling
- Text analysis
Project description
Sticky Words studies how phrasing affects attention, engagement, and downstream decision making in digital environments. The work combines information behavior and computational linguistics to treat wording as a measurable design variable rather than just editorial style.
Core contribution
The project builds a framework for assessing information engagement through language patterns and for testing how strategic wording choices can improve clarity, motivation, and user response.
Why it matters
This research connects language, interface design, and behavioral outcomes. It provides a bridge between academic work on engagement and practical UX questions about how titles, prompts, and content framing shape what people do next.
