Projects · Case Study
Zang Toi
Digital strategy and web redesign work for an internationally recognized fashion brand, combining visual positioning with clearer audience pathways.
This page documents a client collaboration or applied industry-facing case study.
Outcome
Redesign direction for brand storytelling, press, and conversion support
Project focus
The challenge was to strengthen the brand’s online presence in a way that felt visually aligned with the designer’s identity while still supporting practical communication needs such as press access and marketing goals.
Approach
The redesign strategy considered visual hierarchy, editorial storytelling, and clearer pathways for audiences arriving through fashion media, brand search, and client interest.
Proposed impact
The work framed the website as a more cohesive brand surface, one that could support both inspiration and action without sacrificing aesthetic control.