Projects · Case Study
Nasher Sculpture Center
UX and content strategy work for a museum seeking stronger online engagement, membership conversion, and digital discoverability.
This page documents a client collaboration or applied industry-facing case study.
Outcome
Recommendations for membership flow, SEO, and digital engagement
Project focus
The museum needed a stronger digital experience that could support both public engagement and revenue-related goals such as membership growth.
Approach
The work included a digital content audit, review of findability and search performance, and design recommendations for a more intuitive membership journey. The strategy emphasized balancing institutional voice, visitor exploration, and transactional clarity.
Proposed impact
The case study demonstrates how cultural organizations can use UX and content design to move beyond brochure-style websites toward more durable online relationships with visitors and members.