Projects · Case Study
Facebook Content Strategy
Research into how people discover, interpret, and engage with platform content, aimed at improving the quality and relevance of the content experience.
This page documents a client collaboration or applied industry-facing case study.
Outcome
Recommendations for discovery, consumption, and engagement flows
Project focus
This project examined the content experience from the user’s perspective, asking where discovery patterns, relevance cues, and engagement mechanics were working and where they were falling short.
Approach
The research combined qualitative and quantitative methods to study how people encounter content, what makes them continue engaging, and where friction or overload undermines the experience.
Proposed impact
The resulting recommendations focused on designing a more intentional content journey, with clearer alignment between user motivations and platform strategy.