Projects · Case Study
Costco Mobile App
Enhanced the Costco shopping experience by reducing checkout friction and introducing in-store engagement concepts tied to mobile behavior.
This page documents a client collaboration or applied industry-facing case study.
Outcome
Concept for Scan & Go checkout and in-store discovery flows
Project focus
This concept work centered on a practical retail problem: long checkout lines reduce customer satisfaction and cut into the sense of discovery that makes warehouse shopping effective.
Approach
The project explored a mobile-assisted journey that combined a faster Scan & Go checkout path with lightweight in-store prompts and rewards. The goal was to reduce friction while still encouraging customers to browse and engage with featured products.
Proposed impact
The resulting concept framed the mobile app as both a time-saving tool and a loyalty touchpoint, giving Costco a clearer path to improve in-store convenience without stripping away the exploratory nature of the experience.