Projects · Case Study
Barrier Free Living
Content strategy and UX research for a nonprofit supporting people with disabilities who experience domestic violence in New York City.
This page documents a client collaboration or applied industry-facing case study.
Outcome
Recommendations for donation storytelling, accessibility, and conversion clarity
Project focus
This engagement addressed a sensitive communication challenge: how to support fundraising and awareness goals without losing clarity, trust, or accessibility for audiences who need the organization most.
Approach
The project included a review of the existing site experience, interviews with staff and volunteers, and a close analysis of donation-path content. Recommendations concentrated on clearer user pathways, stronger storytelling, and more accessible information architecture.
Proposed impact
The resulting strategy connected mission, usability, and fundraising by improving how the organization explains its services and invites support from multiple audience groups.